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    BOBBIE LEE LOVELL

    DESIGN PORTFOLIO

  • Auto & Home Insurance

    Colleagues in Marketing, HR, UX and other areas have repeatedly sought Bobbie’s expertise during her tenure as a corporate in-house design and branding specialist. Items produced include marketing and client fulfillment pieces, branded assets, web and social media graphics, recruiting materials, and a variety of internal-use presentations, charts and more. Projects like corporate sponsorship ads have provided opportunities to hone copy writing skills and pair headlines with images.

    Recruiting brochure front and back
    Recruiting brochure interior
    Mail insert promoting online service
    Flyer used at an on-site tabling event (front and back)
    Mail insert with perforated wallet cards
    Branded website graphics
    Branded website graphics
    Branded LinkedIn cover images
    Carousel post image series for Facebook and Instagram
    Recruiting poster for college campuses
    Get to Know CONNECT flyer
    This traditional billboard sought to capture the attention of potential recruits heading southbound on I-43, presumedly toward Fox Valley companies.
    This traditional billboard celebrated a local store opening while making an affinity connection.
    Ads for the Green Bay Packers Program and the Milwaukee Brewers Yearbook
    Recruiting sponsorship ad for charity event that benefited the Women’s Closet initiative at the local YWCA
    Bobbie’s employer sponsored the Green Bay Symphony Orchestra for years. Sadly, the GBSO disbanded, and for their last season’s program, Bobbie created an ad with a special farewell message.
    Co-branded affinity sponsorship for annual golf benefit program
    Habitat for Humanity benefit event program ad
    Printed sticky note that doubles as a reminder for claims representatives
    As a leader and member of Green Matters, an environmental awareness group, Bobbie created a number of materials, including this “desk card” for new employees.

  • Wisconsin Fellowship of Poets and Poetry Unlocked

    Identity, promotional and event program work to support state and local poetry community.

    Logo and Facebook event image for Poetry Unlocked reading series
    When the WFOP decided to update their logo, they chose one of my designs, and again when they launched Bramble, their literary journal. The two logos are visually connected by a shared font.
    Poster for a special event, Constitutional Cabaret, that incorporates Poetry Unlocked branding
    Constitutional Cabaret Instagram and Facebook event images
    Poster to advertise the Wisconsin Fellowship of Poets Fox Valley Region poetry reading series
    The retro design elements of this conference program cover nod to the histories of both the Wisconsin Fellowship of Poets and the Green Lake Conference Center.
    A couple interior spreads from the 12-page conference program

  • Umoja

    Annual T-shirt designs for Umoja — a conference for transracial families raising African American children — incorporating existing logo and Pan-African colors.

    T-shirt design for Umoja — a conference for transracial families raising African American children — featuring positive messaging
    T-shirt design for Umoja — a conference for transracial families raising African American children — incorporating existing logo and Pan-African colors
    T-shirt design for Umoja — a conference for transracial families raising African American children — featuring adinkra symbols that have meanings such as unity, security and endurance
    T-shirt design for Umoja — a conference for transracial families raising African American children — featuring a seasonally-appropriate metaphor for diversity

  • Log Home Design Ideas

    Publication design retains a special place in Bobbie’s heart and skill set. Here are two key projects — media kit and Floor Plans cover series — from her LHDI days.

    Log Home Design Ideas magazine media kit: folder with pocket, gusseted pocket, saddle stitched pages and slits for business card and rate card; tiered info. sheets and sample issue
    Log Home Design Ideas magazine media kit: folder with pocket, gusseted pocket, saddle stitched pages and slits for business card and rate card; tiered info. sheets and sample issue
    Early in Bobbie’s career, the annual Floor Plans issue of Log Home Design Ideas magazine presented a creative opportunity.
    Early in Bobbie’s career, the annual Floor Plans issue of Log Home Design Ideas magazine presented a creative opportunity.
    Early in Bobbie’s career, the annual Floor Plans issue of Log Home Design Ideas magazine presented a creative opportunity.

  • Other Projects

    Single cover art for music streaming services and promo use
    Logo for a portrait photography business
    Poetry chapbook cover
    What could be simpler than 4.25" x 5.5" party invitations? Print ’em 4-up on 8.5" x 11" card stock, slice ’em up, and voila!
    Bobbie has created numerous greeting card designs for corporate clients.
    Gluttony design for a “Seven Deadly Sins” costume event

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